Minerva, derived from Latin, signifies “wisdom.” It serves as a one-stop shop for real estate development where the co-founders' blend of business expertise and artistic design vision forms the essence of the brand.
A brand identity was created, and its elements were used to establish a digital presence that increases brand awareness. Dylan Webber (dylan-weber.com) spearheaded the development of social strategy, collaborating closely to enhance its visual impact.
Essential brand visual guidelines were also established to evolve with the brand as the business scales.